Stage Trade Marketing

For Angelini Pharma we are looking for a new graduated in Economics to insert for an internship as a Trade Marketing Assistant.

OBJECTIVE OF THE ROLE

Support the function in the development, harmonization, management and control of initiatives dedicated to Pharmacy customers Trade channel with distribution, promotional and exhibition projects that maximize the sell-in / sell-out growth of the brands entrusted.

MAIN RESPONSIBILITIES

Supporting the growth strategy on the Pharmacy channel in accordance with the corporate objectives

MARKET / TRADE ANALYSIS

• Carries out qualitative and quantitative analisys on the category and brands in the portfolio;
• Supports the development of ad hoc reporting tools;
• Review the performance of promotional activities
• Monitors market dynamics (mapping of potential customers, evolution of products and competition / category pricing, evolution of distributions and market shares);
• Analyze sell-out data with deep dives on sales areas

TRADE ACTIVITIES

• Helps to implement operational marketing activities, reconciling the defined and agreed policies
• It also contributes to the management of the large-scale retail channel (corner) as promotional initiatives and plans
• Supports the flow of communication with sales (Area Manager, sales force), in order to correctly implement each trade marketing initiative / activity.
• Performs coaching in the field to find information and continuous improvement of promotional initiatives
• It deals with the creation and approval of PV materials
• Helps in the logistic management of ffvv materials
• Supports the function in making presentations for FFVV in cycle meetings
• Interfaces with internal bodies for project approval
• Supports the Customer Service for questions regarding the Reference Brands
• Provides content for the Customer Portal / Company Intranet
• Helps in the creation and coordination of DEMs for customers in their reference area

DEMAND, BDG AND FORECASTING

• Interface with Demand on product availability and sales forecasts
• Contribute to the creation of weekly / periodic Business Review presentations
• Maintains a Business intelligence dashboard for monitoring the objectives and results of the assigned categories

Requirements:

• degree in Economics
• good knowledge in English
• good knowledge in Office
• synthesis and analytical skills
• soft skills as communication, team working, organization, focused on results, resilence, continuous improvement, curiosity, listening skill

We offer an internship (6 months)